Every year MakeUp in NewYork chooses ‘IT’ product winners — and they will hang on the Innovation Tree. There were 78 entries this year, and 31 products were chosen as the winners.

The winning products won’t be revealed until the show — but here are all the participating exhibitors: Alkos Group, Ancorotti Cosmetics, Ante Cosmetics, APR Packaging, Asquan Group, Beauty Yaurient, Cosmei, Coson, Faber-Castell, Geka, Hyang Nam Beauty, Jeong-Hun, Livcer, Mascara Plus, Nuco, Orchard International, Pibiblast Group, Polychromatic, Pharmacos, Qualipac America, Raphael, Roberts Beauty, Schwan Cosmetics, Seacliff Beauty,  Step Cosmetici, Strand Cosmetics Europe, Taiki, Tre Effe, World Wide Packaging, Weckerle Cosmetics, and Yonwoo/PKG Group.

A jury decides which products make the cut. This year’s jury members are: Florence Bernardin, founder of Information & Inspiration; Charles-Emmanuel Gounod, founder, Beautyworld Connections consultancy; Morgane Hilgers, makeup artist/director of the Morgane Hilgers Academy; Gerald Martinez, founder/CEO of In.signes consulting firm; Jean-Louis Mathiez, founder, Cinqpts Agency, packaging innovaion specialists; Luisa Oliva, consultant/formulation designer; and Martial Touze, teacher, ESEPAC.

Stay tuned for this year's Innovation Tree winners.